Inside the Assad Regime’s Surreal “Summer in Syria” Campaign | Inside Assad’s Syria | FRONTLINE | PBS


By any measure, the previous a number of months in Syria have been particularly devastating.

The world has watched as 1000’s of Syrians fled the combating between President Bashar al-Assad’s regime and insurgent forces. In the meantime, regardless of U.S. airstrikes, ISIS seized much more territory throughout the nation, even razing the traditional metropolis of Palmyra.

However as FRONTLINE’s Martin Smith discovered when he journeyed inside government-controlled areas of Syria late this previous summer season, the regime and its allies have been working onerous to placed on an excellent face.

One in all their public relations efforts? A marketing campaign referred to as “Summer time in Syria” selling regime-sponsored artwork festivals, movie festivals, and style reveals — and urging Syrians to share their experiences of summer season on Twitter utilizing the hashtag #SummerInSyria.

The marketing campaign didn’t go precisely as deliberate, as an excerpt from Inside Assad’s Syria — tomorrow evening’s new FRONTLINE documentary — reveals.

“Simply having some tea and having fun with the view from my balcony,” one individual tweeted, together with a photograph of a shelled-out constructing within the metropolis of Homs.

“Only a few extra barrel bombs, and this may all be white sand,” tweeted one other, sharing a photograph of a kid standing in particles.

The #SummerInSyria marketing campaign wasn’t the one surreal juxtaposition Smith noticed in his three weeks on the bottom in regime-held territory.

The truth is, the architect of the Summer time In Syria marketing campaign itself — the federal government’s minister of tourism, Bishr Yazigi — invited Smith alongside to see one other venture: a newly-constructed resort situated simply 5 miles from the bombed-out stays of Homs, and 10 miles from insurgent traces.

“The animals look as surprised as I’m,” Smith says within the above clip, referring to the stone sculptures by the resort’s newly opened pool.

Within the meantime, bizarre Syrians — some 7 million of whom have been internally displaced by the conflict — stay caught within the crosshairs of the disaster, hoping for safety and making an attempt to keep away from the specter of dying from all sides.

“I don’t have any future now in Syria,” one highschool scholar tells Smith. “No place in Syria is secure.”

Inside Assad’s Syria — a uncooked, up-close take a look at each the realities of on a regular basis life for bizarre Syrians caught within the disaster, and the Assad regime’s efforts to carry onto energy — premieres Tues., Oct. 27 at 10 p.m. EST on PBS stations (examine native listings) and on-line at pbs.org/frontline.


Patrice Taddonio

Patrice Taddonio, Digital Author & Viewers Improvement Strategist, FRONTLINE



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